Evolution of the Cloud

Cloud Mobility How did we get to this notion of Cloud Services and why is it such a hot topic? My theory is that since our multiple devices are no longer content specific, we want the same content on multiple devices. 

Do you remember when you could only watch movies on your TV, only make phone calls on your phone, only surf the web on your computer, and only take pictures with a camera?

Over the last 5 years all of these tasks can be completed on all of the devices. The delivery method has changed with the common denominator being the Internet. We no longer go to the video store, we go to Netflix via the Internet. We play movies on our TV’s, computers, tablets, and phones…all connected to the Internet.

Public content, like movies and websites are accessible through any device and are shared freely by everyone. But what about personal content like photos, documents, email, playlists, and other content? In today’s connected world, it is too cumbersome to move content from one device to another using any type of physical media, and there is a lack of compatibility from one device to another. My phone can’t play a DVD and my computer doesn’t have a slot for a SIM card. But they all have access to the Internet.

Enter the cloud. Because the one common denominator is the Internet, why not use this ever growing network of computers to store our data in one place and access it from multiple devices. We can even share our personal content with friends and business associates by giving them access to our personal cloud sites. Even applications like Facebook have opened up a new way to store pictures and share them with friends and family…have you ever thought of Facebook as a cloud service?

The other factor that can not be ignored in this evolution is the availability of cheap bandwidth. Getting high speed connections is now commonplace in most areas around the country. 4G technology has made bandwidth available even while you are traveling. WiFi hotspots are commonplace. Without this broadband availability, our access to the Internet, the common denominator amongst all of our devices, would not be feasible. How and why broadband grew to where it is today is fodder for another blog.

Dumb, single use devices are becoming a thing of the past. When was the last time you saw a pay phone? Having access to content from whatever device is the most convenient at the time is drastically changing our lifestyles and will drastically change the operational efficiency of the workplace.

The evolution is here, the innovations of how to use the technology are just beginning.


- Jim Hauer

Born and raised on a horse farm in Marion, IA, Kenyon got her B.A. in English Literature from St. Olaf College in Northfield, MN. She returned to the area after graduating in 2011, and interned at several different marketing agencies prior to coming on as Marketing Coordinator for Tektivity. In her free time, Kenyon enjoys riding horses, studying ballet, and being with family.

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